The Lagos State Traffic Management Authority (LASTMA) has introduced a new initiative called the Media Traffic Mayor, aimed at supporting its officers in improving traffic management and mobility across the state.
In a statement released in Lagos on Sunday, LASTMA General Manager, Mr. Olalekan Bakare-Oki, said the programme was created to strengthen and complement the tireless efforts of LASTMA officers in maintaining traffic order, safety, and smooth movement in the state.
According to him, the initiative combines media advocacy with operational enforcement, using the influence of the press to encourage greater public compliance.
“This innovative scheme,” he noted, “is designed to boost civic awareness and inspire positive behavioural change among road users in Lagos.”
Bakare-Oki stressed the crucial role of the media as shapers of public opinion and drivers of societal change. He described the Traffic Mayor initiative as a landmark step in building a sustainable framework for traffic management in the state.
He explained that under the programme, media professionals would go beyond their traditional role of disseminating information to serve as ambassadors of orderliness, role models of civic responsibility, and advocates of lawful conduct on Lagos roads.
“These traffic mayors will work hand in hand with LASTMA officers, helping to educate motorists, amplify traffic advisories, dispel misinformation, and promote safe road culture,” he added.
Also speaking, the Director of Traffic Advocacy and Special Mayor, Mr. Awoyemi Jimmy, said that managing traffic in a megacity like Lagos could not be achieved through enforcement alone but required strong partnerships with thought leaders, media influencers, and civic stakeholders.
He further affirmed that under Governor Babajide Sanwo-Olu, the Lagos State Government remains fully committed to adopting diverse solutions that will ensure seamless mobility, enhance economic productivity, and protect the dignity of every resident navigating the city.
