In an era where Nigerian cinema continues to push creative and commercial boundaries, IPEMIDA emerges not merely as another film release, but as a cultural statement—a bold artistic inquiry into one of humanity’s oldest and deepest questions: Where is my calling?
Produced by Ambassador Omosowon Tope under Authority Entertainment, and supported by Depend Distributor and Ekeibidun Media, IPEMIDA is set for a formal premiere on May 24, 2025, with a nationwide cinema release following on May 30. Its title, drawn from Yoruba and translating to “Where is my calling?”, immediately signals a thematic depth rarely tackled with such directness in mainstream Nollywood.
Nollywood has evolved, no doubt, but the question remains: are we telling stories that challenge, inspire, and reflect the soul of our society? IPEMIDA appears to be an answer to that. It is a return to purposeful storytelling—a film not just for entertainment, but for introspection.
As we await its release, we are reminded that cinema has the power to do more than entertain—it can heal, provoke thought, and even awaken dormant truths in its audience. IPEMIDA dares to explore identity, destiny, and the tension between tradition and modernity. These are not just cultural talking points; they are lived realities for millions of Nigerians, especially our youth, many of whom are grappling with questions of direction and meaning in an increasingly uncertain world.
Ambassador Tope’s effort must also be seen in the context of a growing movement within Nollywood to reclaim storytelling as a tool for national reflection and moral clarity. His collaboration with Ekeibidun Media and Depend Distributor suggests a strategic approach to ensuring the message reaches beyond the elite red carpets to the everyday viewer across the country.
It is our hope that IPEMIDA will not only succeed at the box office but also spark the kind of conversations that matter. Conversations about purpose, about the role of culture in defining our identity, and about the urgency of aligning talent with calling.
Nollywood has long entertained us. It is time it also guides us.
